For a successful campaign, we need to understand the psychology behind our ideal target audiences and the users within it, and why they are on Facebook. Inherently, Facebook is a content and social media platform, where users go to consume, create, and share content with their friends and family. Creating high-quality, informative, and engaging content will lead to the results you hope for, unlike a screaming billboard that says “buy this product” that will just be ignored. Properly engaging your potential users will lead to inquiries about your product, and shares to their potentially interested friends.
Treat Facebook for what it is, a social media platform, and it will return the results you hope to see.
Before you get started, we would HIGHLY RECOMMEND completing Facebook’s Blueprint Certified Digital Marketing course and exam. It will take you roughly 6 hours to complete, but you will gain a foundational understanding of the platform. Once you complete that, Facebook has fantastic courses for continued education here.
Additionally, Adpresso has a fantastic article introducing Facebook audiences, including saved, custom, and lookalikes. The article will take about 5 minutes to read and will set the foundation for the rest of our article.