Section header for advanced seo guide

ADVANCED SEO - ONSITE SEO STRUCTURES AND BACKLINKS & LINKBUILDING IN 2021​

Marketing is shrouded with buzz words and terms like search engine optimization, growth hacking, big data analytics, hyperlocal, and KPIs that no one would ever (and should never) fully understand, unless you were in the industry. Our team lives and breathes marketing each and every single day, and also recognizes that most entrepreneurs have a lot of other things on their plate, like running their business for example. To do our part, we are actively publishing articles explaining these terms and any new ones that come up so that you don't have to try and decipher what they mean on your own.

Simple Nguyen, LLC

This article is tailored for businesses with an existing website and starts with a very basic rundown of what SEO is, and then dives into the nitty gritty with on-site SEO structures and backlinks in later sections. If this is your first venture into marketing, you know that purchasing a website can be a very expensive process so we’ve created an article on how you can start building your small business’ online presence here. Reading and implementing the steps highlighted in the article linked will start your business off with a presence for no cost at all, and help generate more traffic to your storefront and/or increase inquiry calls.

 

Basic SEO is something that you can set up on your own, but for the majority of the topics discussed in this article, I would recommend utilizing a digital marketing agency. Agencies typically have a “search engine specialist” dedicated to working solely on properly setting up and optimizing your SEO, which when done well, can be very time consuming. This article should serve as a guide for a business owner looking to further educate themselves on the advanced parts of search engine optimization, and to be able to ask highly targeted and relevant questions once they are in the market for an agency. 

 

Considering a marketing agency search engine optimization services? We’d love an opportunity to chat!

Advanced SEO Overview

Advanced SEO Overview

The term “SEO” (search-engine optimization) is thrown around pretty frequently and having the basics down is vital for building your online reputation, brand recognition, and generating new potential customers. To put it into simple terms, implementing proper SEO tactics allows you to “game” a search engine, like Google’s, algorithms to look upon your website more favorably, thus getting it shown higher on its search results than a competitor’s.

 

 

Now then – we’re going to dive right into nitty gritty with on-site structures and backlinks. If you missed our basic SEO guide, you can read more on it here.

 

 

Throughout your SEO efforts, make sure you try to answer these two questions in every single change done on your website:

 

  – Why would someone stay on my website? Is it to learn about a service, find contact information, or consume content? 

  – Who is my ideal client? Is what I’m currently doing going to benefit them and answer the first question?

 

The Technical Stuff - Onsite SEO Structure Overview

Onsite SEO is the practice of fully optimizing your website content so that it can easily be read by users and scanned by search engines. To do this, your website needs to be properly structured, which means optimizing your title tags, meta tags and descriptions, and internal links for every single page. This is what 100% of all “SEO” companies should be able to do. If you mention any of the tips below to them and they look at you like they have no idea what you’re talking about, they’re not doing SEO. 

 

If your website is running on WordPress’s engine, I would highly recommend using The SEO Framework. It’s a powerful and fully automated SEO plugin that works great out of the box. You can read their step by step guide on setting up your site here. 

Factors of SEO Ranking

 

Title tag – your page title. Make sure this tag is consistent across the board for any keywords you would like to be ranked on.

Ex: Simple Nguyen’s title tags all include – DFW, Small Business, and Digital Marketing

Meta tag and description – your page’s description, what goes underneath the title. It helps your result stand out and leads to clicks.

All meta descriptions should be unique, varying from page to page, post to post

Internal links – links from your highly traffic-ed pages to boost the lower ones. make sure your website is inter-connected!

 site load speed (time for interactive) – faster pages are more efficient and provide a user experience. According to an infographic by Kissmetrics, if a page takes longer than 3 seconds to load, 1/4th of your users will leave. Google interprets that as poor user experience. 

You can improve this by checking with your hosting plan, compressing all images and/or animations

 

site crawl-ability (speed index) – how easily Google’s software can scan and read your website’s content for its’ search console. Make sure that your website is mapped out properly, with links that are intuitive for a typical user.

You can improve this by having a global navigation bar on every web page, and linking to lower traffic’d pages from your higher traffic’d ones.

 

What other things factor into Google’s ranking structure?

Look at your website’s analysis directly from Google here! 

The Rest of SEO - Backlinks and Linkbuilding Overview

Backlinks are basically other websites linking to your own website, effectively driving new traffic to your page for free. If you link to another website, they have a backlink from you. Receiving any sort of backlink is basically gaining votes of confidence from other websites. It tells Google that you have your website has the backlinker’s support and stamp of approval since they have opted to send their audience to you, deeming that your content is valuable, credible, and/or useful. So the higher the number of backlinks you get, the higher your site will rank on Google. 

 

How to Get a Backlink

 

If you are given the opportunity to interview or write for the Star Telegram, they typically won’t pay you a cent, unless you’re a celebrity. Instead, they offer to link your name and company on their article, which is typically more valuable to your business than a certain amount of money would be. Why? Because if a big name like the Star Telegram is willing to “back” you, Google reads it as whatever information or service you’re providing as reliable and worthy of showing more users, thus bumping up your site and pages. 

Even more reasons why backlinks are important

Site rankings  search engines like Google, Bing, Baidu, and Yahoo read those backlinks as other websites giving you their support and stamp of approval since they have opted to send their completely unique audience to you. The more “stamps” you have, the more likely they are to rank you for relevant search queries. A study from Ahrefs shows that 90.63% of all posts and pages get zero traffic from Google, with the number one reason being that they don’t contain backlinks. 

 

Referral traffic – backlinks are meant to point people to useful resources, which is why links are clickable. When someone clicks on a (back)link, referral traffic happens.

 

Link authority – not all backlinks are worth the same. A site with higher “authority” such as the Star Telegram is going to be much more powerful than a lower authority site, such as a site you built on Squarespace with no links of its own. 

Frequently Asked Questions (FAQs) 

 

Question: After reading up until this point, it sounds like I need to make social media accounts everywhere for my business because they would be high quality backlinks. Is that correct?

 

Answer: Unfortunately, social media lies in a gray area. All social media links are counted as “no-follow” links, which means that Google does not consider these links reliable or worth-while information, thus not providing any direct benefit for you. Meaning – blank social media business profiles will not help your company in any way. However, properly using the channels is extremely helpful, which is another avenue of marketing we know as Social Media Marketing. Having great, built-out, social media channels allow you to share your content and send users directly to your site through links. 

 

 

Question: Does that mean those people who spam their pharmaceutical or solar panel company links onto my blog/website don’t actually gain anything? 

 

 

Answer: That is correct! We refer to those links as comment spam, and does not get any credit from Google. 

Well there you have it! This was our advanced guide to SEO, discussing onsite SEO structures, backlinks, and link building. We dive deeper into details by breaking down some commonly used terms for SEO site structures, and end with a FAQ of commonly asked questions we’ve received. 

 

Leave us a comment or reach out if you have questions with any of the things discussed above!

 

We’d love to work with you. Click here to reach out!

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