The Technical Stuff - Onsite SEO Structure Overview
Onsite SEO is the practice of fully optimizing your website content so that it can easily be read by users and scanned by search engines. To do this, your website needs to be properly structured, which means optimizing your title tags, meta tags and descriptions, and internal links for every single page. This is what 100% of all “SEO” companies should be able to do. If you mention any of the tips below to them and they look at you like they have no idea what you’re talking about, they’re not doing SEO.
If your website is running on WordPress’s engine, I would highly recommend using The SEO Framework. It’s a powerful and fully automated SEO plugin that works great out of the box. You can read their step by step guide on setting up your site here.
Factors of SEO Ranking
Title tag – your page title. Make sure this tag is consistent across the board for any keywords you would like to be ranked on.
Ex: Simple Nguyen’s title tags all include – DFW, Small Business, and Digital Marketing
Meta tag and description – your page’s description, what goes underneath the title. It helps your result stand out and leads to clicks.
All meta descriptions should be unique, varying from page to page, post to post
Internal links – links from your highly traffic-ed pages to boost the lower ones. make sure your website is inter-connected!
site load speed (time for interactive) – faster pages are more efficient and provide a user experience. According to an infographic by Kissmetrics, if a page takes longer than 3 seconds to load, 1/4th of your users will leave. Google interprets that as poor user experience.
You can improve this by checking with your hosting plan, compressing all images and/or animations
site crawl-ability (speed index) – how easily Google’s software can scan and read your website’s content for its’ search console. Make sure that your website is mapped out properly, with links that are intuitive for a typical user.
You can improve this by having a global navigation bar on every web page, and linking to lower traffic’d pages from your higher traffic’d ones.
What other things factor into Google’s ranking structure?